- 楓采願景：成為大豐原地區旅客近悅遠來的優質汽車旅館。
- 楓采使命：讓旅客可享有媲美星級旅館的住宿與休憩環境，而相對合理的收費。
- 楓采核心價值：對凡事抱持「尊重」心態，包括：自重、人與人的互重、對自然的敬重等等。
- Vision: To be recognised as an excellent motor hotel in the Fengyuan area, which is admired by near and faraway guests.
- Mission: Let guests can enjoy a relaxing environment that is comparable to star hotels; but, with relatively reasonable fees.
- Values: Treat everything with a "respect" mentality, such as: self-respecting, respect others, respect for nature, and so on.